XBOX - GAME PASS FOR PC

CONCEPTION

Our task was to promote the X-BOX Game Pass for PC service on online platforms in Hungary. The benefit was given by our customers’ trust, so we had the opportunity of creative freedom, and we could experiment with the unusual length of the video. This made the commercial suitable to tell a social message embedded in a more complex narrative. The view numbers confirm for us: if an advertisement arouses interest, is adaptive, humorous, then people are happy to watch it - more than once - even if it unfolds over a longer period.